LeadGenius Radio
What is the B-2-Me Revolutionary Concept?

What is the B-2-Me Revolutionary Concept?

May 20, 2019


Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the role of Chief Data Officers and the revolutionary concept of “B-2-Me”.  Tune in this week to hear two data gurus discuss the changes, trends and the future of data.

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Why culture, hiring and people are the essential ingredients

Why culture, hiring and people are the essential ingredients

May 19, 2019


Mark Godley sits down with Rob Kornblum, author, former VC, and friend. Rob and Mark discuss their years in tech startups and why culture, hiring and people are the essential ingredients in a successful startup. Rob even goes so far to say that the team is more important than the product! Whoa!  Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world.   

What happens behind the velvet curtain of mass data collection

What happens behind the velvet curtain of mass data collection

May 18, 2019


Mark's guest on DataDump in this episode is Rick Holmes, Founder of Every Market Media. Rick is a longtime friend, peer and data wrangler of our host. That means that nothing is off limits...are direct dials dead in 2019, will email be obsolete in five years, how will LinkedIn survive, and what are the dirty little secrets of B2B data wrangling. The wholesale data entrepreneur and enthusiast will entertain and school the listeners of what happens behind the velvet curtain of mass data collection and why he loves it so much.

About our guest, Rick Holmes, Founder, Every Market Media

Rick is an outbound marketing enthusiast who brings value to his customers through data feeds, software and analytical thinking. 

Most recently, he launched LeadPorte.com to provide greater access to EMM B2B data.

Prior accomplishments include ranking on the Inc 5000 three times, building a sales team from 4 to 40 and bootstrapping a business to $1 million+ in sales in its first 12 months.

What modern B2B data vendors have in common and what their future holds

What modern B2B data vendors have in common and what their future holds

May 17, 2019


Mark Godley sits down with Santosh Sharan, CEO of Everstring, for the meeting of the CEO data industry minds! Mark drills down into Prayag’s initial interest in the B2B data space and why he has stayed since his background is deeply seeded in machine learning, multilingual text, and analytics. The CEOs then go on to discuss what modern B2B data vendors have in common and what their future holds. Join the podcast to hear a lively discussion of what the leaders believe to be true about the importance of data and how it is transforming our space and beyond.  

How to create products you have complete control over.

How to create products you have complete control over.

May 16, 2019


Mark Godley, CEO of LeadGenius, chats with Maria Grineva, CEO and Co-Founder at Orb Intelligence, about her experiences as a serial entrepreneur in the data space over the last decade. What sets Maria apart from the pack is that she has built her companies without venture capital funds.

This has allowed Maria to create companies at her own pace, grow organically and create products that she and her team have complete control over. Maria has a perspective on the industry that we all wish we had...pure and free! Join us this month to get the scoop on how Maria is growing and expanding Orb Intelligence on her own terms.

About our guest, Maria Grineva

Maria Grineva (Grin-yella) is a computer scientist and tech entrepreneur. Over the last 10 years, she has built two successful technology businesses. Currently, as a Founder and CEO of Orb Intelligence, Maria's mission is to bring high-quality firmographic data and advanced tools to use it to fuel B2B advertising, marketing, and sales.

Before starting Orb, Maria worked as a Senior Scientist at Yandex, where she led a team of engineers and scientists to build a social search product called Wonder.

In 2009, Maria co-founded TweetedTimes, a personalized news service which was acquired by Yandex in 2011.

In 2010, Maria co-founded Teralytics, a big data consulting services for Swiss corporations.

Maria has a Ph.D. in Computer Science from Russian Academy of Sciences with specialization in database systems, followed by two years in ETH, Zurich as a postdoc in Database Systems group. She has published her research work at prestigious academic conferences: WWW, SIGMOD, VLDB, and others.

What roles do private equity investments play in the data world?

What roles do private equity investments play in the data world?

May 15, 2019


This episode of Data Dump Podcast spotlight’s a different kind of data buyer - a buyer of data companies.  Mark Godley, Data Dump Host & CEO of LeadGenius, chats with Jason Mironov, Principal TA Associates, about the role that private equity investments play in the data world. 

Jason eloquently explains how private equity and VC funding companies differ in focus and how TA Associates helps companies maintain self-sufficiency, grow profits strategically and how best to set up companies for success. Tune in to get a different look at the B2B data world as well as some future predictions that just might help your investments.

About our guest: Jason Mironov

Jason joined TA in 2012 and has more than 11 years of experience in private equity and financial services. His current investments span information services, integrated payments, consumer and travel. With domain experience across industries, Jason looks to partner with management teams and founders with a customized approach and a clear strategy for growth and transformation.

How to build a tech stack that will actually improve ROI.

How to build a tech stack that will actually improve ROI.

May 14, 2019


Mark Godley puts Jim Gearhart, Senior Director, Enterprise Business Applications & Development at Zendesk, in the hot seat to discuss all things Martech.  Jim has an abundance of knowledge, insight and strong opinions about how to build a tech stack that will actually improve ROI and the data you need to fuel it. 

Jim will also share his experience as a buyer, handling endless pitches from a dizzying array of vendors claiming nirvana just a PO away. Join September’s Data Dump podcast to get the inside scoop on the future of data and Martech tools.

About our guest: Jim Gearhart, Senior Director, Enterprise Business Applications & Development @ Zendesk

With two decades of experience building and leading technology teams, Gearhart has worked in a technical and strategic leadership capacity for a number of notable tech companies including HP, Agilent Technologies, Unify, Turn, Omniture,  & Adobe. Currently serving as Sr. Director of Enterprise Business Applications & Development for Zendesk, Gearhart provides executive leadership and vision to ensure Zendesk’s objectives are realized through a modern, cloud-first technology stack.  Gearhart is at the intersection of pricing & packaging decisions for Zendesk’s SaaS products, enterprise platform & process governance, and represents Zendesk in MGI's Monetization Leadership Council, a Silicon Valley group dedicated to identifying and sharing market trends and best practices for SaaS companies.  Outside of his day to day executive functions, Jim’s interests include family, world travel, science, winter sports, and scuba-diving.

Why data can make or break B2B GTM strategy.

Why data can make or break B2B GTM strategy.

May 12, 2019


Mark Godley sits down with Karan Singh, COO at SalesSource, and Lars Nilsson, CEO of SalesSource, to discuss why data can make or break B2B GTM strategy. Between the three of these data dogs, they know a thing or two about data and most of it has been learned through trial by fire in their early years. Join the podcast to hear what pitfalls to avoid when choosing a data provider and what defines success.  

Karan Singh, COO, SalesSource
With over ten years of experience managing and growing Sales Operations functions at hyper-growth companies, Karan has been at the forefront of Enterprise Sales Operations for B2B technology companies in Silicon Valley. 

Most recently, Karan led the global Sales Strategy, Programs & Analytics role within Cloudera, where he was responsible for driving the Go-To-Market Strategy, which was instrumental in the overall IPO readiness and execution effort within the company. Karan has also held leadership roles within Corporate Operations (Deal Desk, Order Management), Sales Systems and Compensation Design. 

Prior to serving as the co-founder and COO of SalesSource, Karan held leadership roles at ArcSight and Cloudera, both of which were propelled to an IPO through strong operational infrastructure and sales strategy. 

Lars Nilsson, CEO, SalesSource
With over twenty-five years of sales and operations experience in the technology sector, Lars is a global leader in enterprise software and selling solutions.
Prior to serving as the CEO of SalesSource, Lars was VP of Global Inside Sales for Cloudera, the company that revolutionized enterprise data management by offering the first unified platform for machine learning and advanced analytics optimized for the cloud.

Lars and his team at Cloudera developed the sales methodology Account-Based Sales Development (ABSD), which has transformed how businesses approach high-value targets. Lars also led the sales enablement and field readiness teams at Cloudera. These two functions are becoming increasingly important to fast-growth companies looking to rapidly scale sales organizations by shortening onboarding and ramp time for sales reps. 

Lars has served in sales executive roles at ArcSight/Hewlett Packard, Riverbed Technology and Portal Software – all three of which achieved IPOs, in addition to Cloudera (2017). 

Data: Past, Present, and Future.

Data: Past, Present, and Future.

May 10, 2019


During our interview with Don Wynns, VP of OEM and Partnerships at HG Data, host Mark Godley will cover buying trends and the quality of data throughout the past two decades and what the future holds. Other topics we will touch on are: ABM, GDPR, third-party data and the ethics of B2B data build processes. We promise this will not be as dry as it sounds! Join us or listen later, but either way, if you are a data wonk you don't want to miss this.

How to Improve Efficiency In the Sales Process

How to Improve Efficiency In the Sales Process

May 6, 2019


This week on LeadGenius Radio, host Zeb Couch, Sr. Enterprise Account Executive at LeadGenius, sits down with Erik Taylor, Business Development Manager at FinancialForce, to discuss how Erik has improved efficiency within his BDR team throughout the entire sales process.  At one point Erik had calculated that his team was spending only 25% of their day on actual sales outreach activities, the rest of their time was being spent on researching, adding, cleansing contacts and then creating lists and reports so they could track these folks when they finally had the time reach.  This process was not scalable either financially or administratively, so FinancialForce partnered with LeadGenius to solve various issues and ultimately increase outbound selling activity by 50% within a very short time.  Listen to hear about real problems and solutions all B2B sales organizations and how to fix them. 
About our guest, Erik Taylor:
He started his sales career unknowingly when he was 11 years old, trading Pokemon cards and collecting holographics. The stakes are higher now, but to Erik, the game is still the same. With a natural curiosity, desire to help others, and drive to succeed - he's hustled and grinded as a sales professional, and consistently over-performed both as an individual contributor and a team leader. Currently, he works for one of the fastest growing Cloud ERP and PSA providers in North America. 

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