LeadGenius Radio
Vetting Martech Vendors for Sales & Marketing Alignment

Vetting Martech Vendors for Sales & Marketing Alignment

June 27, 2019

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Prayag Narula, President, and Founder of LeadGenius, sits down with Brian Vass, VP of Sales and Marketing Technology at Paycor to discuss the process he uses to vet new martech vendors, cut through the noise and make the best purchases for his team. Brian then goes on to discuss his role in aligning sales and marketing, how Paycor uses their data to implement a successful ABM strategy for both enterprise and SMB prospects, and how Paycor uses their data to personalize the customer experience. And to finish off the podcast, Prayag hosts the first ever, rapid-fire game of “Fad or Fortune”.

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