LeadGenius Radio
How a Company Aligned with LeadGenius to Double Selling Activity by 50%

How a Company Aligned with LeadGenius to Double Selling Activity by 50%

October 10, 2019

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Host Zeb Couch, Sr. Enterprise Account Executive at LeadGenius, interviews Erik Taylor, Business Development Manager at FinancialForce, to discuss how Erik has improved efficiency within his BDR team throughout the entire sales process. 

At one point Erik had calculated that his team was spending only 25% of their day on actual sales outreach activities, the rest of their time was being spent on researching, adding, cleansing contacts and then creating lists and reports so they could track these folks when they finally had the time reach. 

This process was not scalable either financially or administratively, so FinancialForce partnered with LeadGenius to solve various issues and ultimately increase outbound selling activity by 50% within a very short time.  Listen to hear about real problems and solutions to all B2B sales organizations and how to fix them. 

 About our guest, Erik Taylor:

He started his sales career unknowingly when he was 11 years old, trading Pokemon cards and collecting holographics. The stakes are higher now, but to Erik, the game is still the same. With a natural curiosity, desire to help others, and drive to succeed - he's hustled and grinded as a sales professional, and consistently over-performed both as an individual contributor and a team leader. Currently, he works for one of the fastest-growing Cloud ERP and PSA providers in North America. 

Good culture is more than a fun place to work.

Good culture is more than a fun place to work.

September 16, 2019

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Company culture is grown and nurtured from within. Mark Godley and his guest, Rob Kornblum, keynote speaker, author, former VC, and friend dispell some myths about how to build a successful company culture to keep your company on track to grow and to keep attracting people you WANT to work with. Later in the show they also discuss their years in tech startups and why culture, hiring and people are the essential ingredients in a successful startup. Rob even goes so far to say that the team is more important than the product! Join the podcast to hear from a successful author, VC, and data wonk about the skills and savvy you need to hire and succeed in the startup world. 

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Evolve or Die: Sales Tactics and Tips to Thrive

Evolve or Die: Sales Tactics and Tips to Thrive

August 27, 2019

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Prayag Narula, Founder and Executive Chairman at LeadGenius, and Jeff Serlin, Head of Sales & Support Operations at Intercom, sit down to discuss what goes into building a high-velocity sales process that has the right mix of people, signals and technology. Jeff is a master at scaling processes and teams to ensure successful growth, but that’s not the best part, Jeff is humble and willing to help his peers to do the same. Jeff’s thoughts and experiences make this a must listen to the podcast if you are in the business of creating an ABM machine at scale for SMB. Listen live or catch the recording after, but either way, just listen!

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Army Trained, B2B Data Approved

Army Trained, B2B Data Approved

August 10, 2019

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Mark Godley, CEO of LeadGenius, sits down with Amnon Mishor, Co-Founder & CTO of Leadspace, to discuss his journey in the B2B data space and how he applied his military data intelligence training to the b2b marketing space.  Mark and Amnon discuss the recent consolidation in the b2b data space and why it is a good thing for the industry and go on to make some predictions for the data industry’s future in the next five years. This is a great conversation between data wonks that you don't want to miss.

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Jim Gearhart on Building a Tech Stack to Improve the Data That Fuels It

Jim Gearhart on Building a Tech Stack to Improve the Data That Fuels It

July 24, 2019

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Tech Stacks are seldom built from the ground up with an intentional purpose.  Most are cobbled together from parts (software) that exist and is being used and new parts are added.  When this happens the original intent of the stack is lost and seldom revisited much less new goals created for the whole stack.  

Jim Gearhart has an abundance of knowledge, insight and strong opinions about how to build a tech stack that will actually improve ROI and the data you need to fuel it. 

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How data.world is leading the world’s largest collaborative community

How data.world is leading the world’s largest collaborative community

July 10, 2019

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Mark Godley talks with Brett Hurt, CEO & Co-Founder of Data.World. This is a great, informative show because Mark and Brett’s data values align. Brett believes that data is liberating and data can lead to all types of epiphanies...which is what the team at LeadGenius preaches daily.

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Vetting Martech Vendors for Sales & Marketing Alignment

Vetting Martech Vendors for Sales & Marketing Alignment

June 27, 2019

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Prayag Narula, President, and Founder of LeadGenius, sits down with Brian Vass, VP of Sales and Marketing Technology at Paycor to discuss the process he uses to vet new martech vendors, cut through the noise and make the best purchases for his team. Brian then goes on to discuss his role in aligning sales and marketing, how Paycor uses their data to implement a successful ABM strategy for both enterprise and SMB prospects, and how Paycor uses their data to personalize the customer experience. And to finish off the podcast, Prayag hosts the first ever, rapid-fire game of “Fad or Fortune”.

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Everything Old is New Again: Direct Mail

Everything Old is New Again: Direct Mail

June 12, 2019

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Jeff Kostermans, VP of Demand Generation at LeadGenius, sits down with Daniel Guagler, CMO of PFL, to discuss the meteoric rise of tactile marketing in the past few years and how to effectively weave it into your outbound marketing plan.  Join us for a lively discussion on the resurgence of direct mail, the importance of physical address data verification when launching a direct mail program, if direct mail is here to stay and his predictions on other marketing trends we’ll see in the next few years.

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Data for Everyone, Not Just the Quants

Data for Everyone, Not Just the Quants

May 29, 2019

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Mark Godley sits down with Brett Hurt, CEO & Co-Founder of Data.World. This is going to be such a great, informative show because Mark and Brett’s data values align. Brett believes that data is liberating and data can lead to all types of epiphanies...which is what the team at LeadGenius preaches daily. Tune in to hear how your company, B2B or B2C, can leverage data.world’s open data sets that make up the largest collaborative data community...oh and it has a user-friendly interface that was not built for gurus and quants, just normal sales and marketing folks.

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Balancing internal systems with the customer experience

Balancing internal systems with the customer experience

May 20, 2019

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Mark Godley invites Brett McBee-Wise, VP of Product at LeadGenius, to be his guest for the 2019 April Data Dump show. Brett has a rich history in the martech space and has spent his entire career designing, marketing, and building sales and marketing software.  Mark and Brett dive into what product looks like at a data company, the importance of user experience, balancing internal systems with the customer experience and much more. If you’re in product management or looking to get started Brett is an awesome resource...listen and learn!

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